Privacy policy

Last updated 1 dec. 2020


We’re updating this Privacy Policy on January 1, 2021. Our new policy and current policy are both below.

This is our updated Privacy Policy, taking effect on January 1, 2021.

  1. General Statement

We take your privacy very seriously and we are committed to protecting it. We believe that you should easily know what personal data we collect and use, as well as to understand your rights in respect of your personal data.

This privacy policy (“Privacy Policy”) explains our policies and practices regarding how we collect, use, and disclose the personal data that we collect through our Digital Platforms, our stores or during our events.

We recommend that you read this Privacy Policy carefully as it provides important information about your personal data.

This Privacy Policy is designed so that you can easily reach the section you are interested in.

You can print the complete text of our Privacy Policy by clicking here. You may also ask for a copy of our Privacy Policy in any of our stores.

  1. Who we are?

“Queenhappy”, “we” “us” and “our” refer to Queenhappy company as the controllers of your personal data, except otherwise stated in this Privacy Policy.

You can find our contact details in section “How to contact us?” below.

  1. What personal data do we collect and how is it collected?

Personal data is information relating to an identified or identifiable natural person. For example, it may include an individual’s name, address and gender.

We may collect personal data either directly from you (for example when you purchase a product in a store) or indirectly (for example from your electronic devices that interact with our websites, electronic forms or mobile applications (“Digital Platforms”)).  

3.1.     Information you provide directly to us

You may provide us with information:
–    When you create an account online or in our stores; 
–    When you subscribe to our newsletter;
–    When you use our Digital Platforms;
–    When you purchase products or services on our Digital Platforms or in our stores;
–    When you visit our stores;
–    When you participate in one of our events;
–    When you contact our customer-services.

Depending on what you provide us with, such information may include:
–    Your identity (including your first name, last name, gender, image);
–    Your contact details (including your postal address(es), email address(es), phone number(s));
–    Your personal status (including your title);
–    Your purchases and repairs (including purchase history, order details);
–    Your preferences (including your size);
–    Certain payment information (including billing information, payment type or method, charge or credit card number);
–    Other information you may provide by filling forms or by contacting us (including your feedbacks, or other communications with us which may include health data relating to possible adverse reactions to our cosmetic products). 

We will inform you when your information is required in order to process your request, to respond to your queries or to provide you with our products and services. If you do not provide this information, then it may delay or prevent us from processing your request, responding to your query or providing products or services to you. 

We hope to ensure that the personal data we possess are accurate at all times and therefore we encourage you to update your information in case any changes have occurred. We also may ask you to update your information from time to time.

We recommend that you only provide the data requested or necessary for your query, with the exception of any sensitive information related to racial or ethnic origin, political opinions, religious or philosophical beliefs, data concerning health, sex life or sexual orientation. 

3.2. Information indirectly collected

We may collect information when you use our Digital Platforms, such as your IP address or other browsing information (including browser, operating system, device model), through cookies or similar technologies placed on your device. Some cookies are required for the proper functioning of our Digital Platforms and other are used for analytics purposes which help us to provide you with more personalized and customized services and a better digital experience. For more information about cookies and to know how you can edit your preferences, please read our Cookie Policy

We may also collect information about you from third parties, such as a spouse who contacts us on your behalf or from your friends who provide us with your information in order to invite you to events you may be interested in.

If you provide personal data to us about someone else, you must ensure that you are entitled to disclose that information to us and that, without us taking any further steps required by data protection laws, we may collect, use and disclose such information for the purposes described in our Privacy Policy. For example, you should ensure the individual concerned is aware of the various matters detailed in our Privacy Policy. The individual must also provide the consents set out in this Privacy Policy in respect of how we will deal with their personal information.

3.3.    Minimum age

We remind you that we do not collect, directly or indirectly, personal data from persons under the age of 16, without prejudice to any local law setting a different minimum age. We therefore ask you not to provide us with personal data of persons who do not meet this requirement.

  1. Why do we collect your personal data and how do we use it?

We collect and use your personal data based on one or many of the following legal basis: 
–    we have obtained your prior consent (for example, when you subscribe to our newsletter). Please note that for this specific legal basis, you have the right to withdraw your consent at any time (see below “What rights do you have on your personal data?”);
–    the processing is necessary in connection with any contract between Queenhappy and you (for example, when you make a purchase);
–    we have a legitimate interest in carrying out the processing and that legitimate interest is not overridden by your interests, fundamental rights, or freedoms (for example, to prevent payment fraud);
–    we have to process your personal data to comply with applicable laws and regulations.

Depending on the context, we may use your personal data in order to: 
–    provide you with the products or services you requested;
–    conduct checks to identify you and verify your identity;
–    send you Promotional Communications – with your prior consent (see section “Promotional Communications”);
–    provide you after-sale services and manage refunds;
–    respond to your queries, suggestions and requests, including your data subjects’ rights exercises;;
–    manage complaints and litigation;
–    manage the events you registered and/or participated in;
–    to detect, prevent and fight against any fraudulent or illegal activity, including to protect your transactions from payment fraud, to act against counterfeiting and against the resale of our products in violation of our terms and conditions of sale and/or outside our distribution network
–    protect you, employees and other individuals in our stores as well as our property;
–    manage the stock of certain types of rare products to allow a fair allocation of the products we sell;
–    monitor and improve our Digital Platforms;
–    conduct statistical analysis, in particular to adapt our product offer (including the use of your nationality after anonymization);
–    improve our products and services;
–    respect our legal obligation, including providing information to regulatory bodies when legally required, in particular to comply with our legal obligations in terms of cosmetovigilance, prevention and the fight against fraud, money laundering and the financing of terrorism.

  1. Promotional Communications (newsletter, invitations, etc.)

With your express prior consent (usually obtained by ticking a specific box in a form), you may receive information concerning offers, services, products or events sent by Queenhappy companies (“Promotional Communications”). In such a case, you also accept that your contact information is shared with other Queenhappy group companies for this purpose. on and in our stores upon request.

We rely on your consent to process the personal data you provide to us for this purpose. Therefore, if you no longer wish to receive such information, you can withdraw your consent at any time (see below “What rights do you have on your personal data?”).

We may ask you to confirm or update your preferences regarding Promotional Communications if you instruct us to provide further products and/or services in the future, or if there are changes in the law, regulation, or the structure of our business.

  1. How long do we keep your personal data?

Your personal data are processed for the period necessary for the purposes for which they have been collected, to comply with legal and regulatory obligations and for the duration of any period necessary to establish, exercise or defend any legal rights.

In order to determine the most appropriate retention periods for your personal data, we have specifically considered the amount, nature and sensitivity of your personal data, the reasons for which we collected your personal data, the service you deserve and expect from us together with the applicable legal requirements. For example:

  • – With regard to our prospects (potential customers): your data is stored for three years from your last action and then deleted or archived to comply with legal retention obligations;
  • – With regard to our customers: your data is stored for the duration of our commercial relationship and for up to ten years and then deleted or archived to comply with legal retention obligations;
  • – With regard to the cookies used on Digital Platforms: they are stored for up to 13 months from the moment they were installed on your device.
  1. How do we disclose and transfer your personal data?

We may disclose your personal data only to the parties indicated below and for the following reasons: 

    We may disclose your personal data to Queenhappy group companies: departments in charge of customer relationship, retail, e-commerce, communication, legal affairs, finance, internal audit, IT management and security for the purposes set out in our Privacy Policy and to provide you with a consistent level of service across all Queenhappy group companies. This may include providing you with the products and services that you have requested, improving the services provided and – with your consent – sending you Promotional Communications concerning offers, services, products or events (for such purpose, you may withdraw your consent at any time – see section “What rights do you have on your personal data?” below).

  1. How do we protect your personal data?

All your personal data is strictly confidential and will only be accessible, on a need-to-know basis, to duly authorized personnel of Queenhappy and third providers acting on our behalf with appropriate technical and organizational security safeguards.

The Queenhappy group has implemented security measures to protect your personal data against unauthorized access and use. We follow appropriate security procedures in the storage and disclosure of your personal data so as to prevent unauthorized access by third parties and to prevent your data being accidentally lost. We limit those who access your personal data to those who have a genuine business need to access it.  Those who do access your data will be subject to a duty of confidentiality towards Queenhappy.

We also have procedures in place to deal with any suspected data security breach. We will notify you and any applicable regulator of a suspected data security breach where we are legally required to do so.

We also require those parties to whom we transfer your personal data to comply with the same. However, unfortunately, the transmission of information via the internet is not completely secure. So, we cannot ensure the security of your personal data transmitted by you to us via the internet. Any such transmission is at your own risk and you acknowledge and agree that we shall not be responsible for any unauthorized use, distribution, damage or destruction of Your Information, except to the extent we are required to accept such responsibility under the law. Once we have received your personal data, we will use the security measures abovementioned.

  1. What rights do you have on your personal data?

In accordance with the applicable data protection laws, you can, at any time, request access, rectification, erasure and portability of your personal data or restrict and object to the processing of your personal data. A summary of these rights is provided below:

Your right of access: the right to be provided with a copy of your personal data.

Your right to rectification: the right to require us to correct any mistakes in your data or to complete your information.

Your right to be forgotten: the right to require us to delete your personal data — in certain situations.

Your right to restriction of processing: the right to require us to restrict processing of your personal data — in certain circumstances, for example if you contest the accuracy of the data.

Your right to data portability: the right to receive the personal information you provided to us, in a structured, commonly used and machine-readable format and/or transmit that data to a third party — in certain situations.

Your right to object to processing: the right to object:
—    at any time to your personal data being processed for direct marketing;
—    in certain other situations to our continued processing of your personal information, eg processing carried out for the purpose of our legitimate interests.

When the processing of your personal data is based on your consent, you may at any time decide to withdraw it. If your consent is withdrawn, it won’t affect the processing of your personal data based on other legal bases, such as fulfilling your orders and storing your order data as required by applicable law. 

If you no longer wish to receive our marketing/promotional information, we remind you that you may withdraw your consent to direct marketing at any time directly from the unsubscribe link included in each electronic promotional message we send to you. If you do so, we will promptly update our databases, and will take all reasonable steps to meet your request at the earliest possible opportunity, but we may continue to contact you to the extent necessary for the purposes of any products or services you have requested.

You also have the right to lodge a complaint with your local data protection authority in case of alleged infringement of the data protection rules applicable to you. 

To exercise any of those rights, please contact us using the contact information below (see “How to contact us”).

Please note that upon exercising any of the rights listed above, you will be requested to let us know what right you want to exercise and provide information (copy of an identity card, passport or other legally recognized identity) for identification purposes in order to process your request and protect you against fraudulent requests from third parties.

[For Nevada Residents] What are your rights under Nevada Revised Statutes Chapter 603A?
If you are a Nevada resident, in addition to the rights set forth above, you have the right to request that we do not make any sale of your covered information that we may have collected from you (or may collect from you in the future). We do not sell your covered information, as those terms are defined in N.R.S. 603A. Nonetheless, if you wish to make such a request, submit it to our designated email address below in the “How to Contact Us” section. Please allow up to 60 days for a response.
Opting out of these sales will not cease marketing communications from Queenhappy. To opt out of marketing communications, see “Marketing Communications” above.

[For California Residents] What are your rights under California Civil Code Sections 1798.83-1798.84? 
California Civil Code sections 1798.83-1798.84 give California residents the right to ask us for a notice describing what categories of personal customer information we share with third parties or corporate affiliates for their direct marketing purposes. That notice will identify the categories of information shared and will include a list of the third parties and affiliates with which it was shared, along with their names and address. If you are California resident and would like a copy of this notice, please submit a written request to:

  1. How to contact us?

In issues relating to your account, to withdraw your consent, to ask general questions or to lodge a complaint, please contact our Customer Service:
– By email:
– By phone: +1.305.204.8383

In issues specifically related to marketing emails, we remind you that you can, at any time, directly unsubscribe through the “unsubscribe” link in any electronic marketing messages we sent to you.

If you have any questions or concerns about our Privacy Policy or data processing, you may contact our Group Data Protection Officer at:

  1. Changes to our Privacy Policy

This Privacy Policy reflects our current practices, and is subject to change and update from time to time. When we post changes to this Privacy Policy we will modify the “Effective Date” at the top of this Privacy Policy to indicate when such changes have come into effect.

If we change this Privacy Policy in a material way, we will inform you through a notice advising of such change at the beginning of this Privacy Policy and on the “” website homepage.  

  1. For California Consumers: California Consumer Act Privacy Notice

The California Consumer Act Privacy Notice (“CCPA Notice”) applies to California Consumers”as defined by the California Consumer Privacy Act (CCPA).  You can read the complete text of the CCPA Notice by clicking here.


What is a cookie?

A cookie is a small text file stored on your computer, tablet or mobile phone that makes it possible to save and track data about your use of the website. uses cookies to identify you or store your product selection in your basket, for example. Cookies are managed by your Internet browser.
By continuing to use the website, you consent to our cookie settings and agree that you understand the terms of our cookies policy.
You can edit your preferences at any time by going to the “Managing your cookie preferences” section.

What cookies do we use?

There are two types of cookies on our website:

– Cookies strictly necessary for the website to function
These cookies allow you to use the main features of the website, such as storing your product selection in your basket. These cookies make browsing easier and are required to make online purchases.

– Third-party cookies
These are particularly statistical analysis cookies that collect information about navigation on our website, thereby enabling us to improve your user experience and tailor the services to your preferences. There are also advertising cookies that aim to personalise and/or improve the content and browsing experience by providing you with interest-based services on other websites. 
All of the information collected is anonymous.
You can edit your preferences at any time by going to the “Managing your cookie preferences” section.

We use the following cookies on our website :

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Cookie purpose



Cookies used:
– to keep session opened during 1 hour when the customer adds a product in the cart
– to store items stored in the cart.
This cookie is mandatory to access cart.



For pages where the country and language code pair requires a warning banner, this cookie will remember if the user has approved the banner. In the absence of a cookie, the warning banner is displayed for these pairs.



If the country detected for a user is different from the website country, a notification banner is displayed



Storage of boolean information.



Stores information about country and language of visited pages.




Datadome is a bot protection tool


New Relic


This cookie is only created in browsers that do not support the Navigation Timing API. When a browser supports the Navigation Timing API, a native interface can be used to determine navigation start time.


New Relic


This cookie is created only when a token is handed out to an end user by the New Relic server.


New Relic


The SESSIONID cookie is used to store a session identifier so that New Relic can monitor session counts for an application.


New Relic


Identifies the user’s http session and the user’s requests during a session.


Google Analytics

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Follows statistics about site use.


Google Analytics


The _ga cookie is a first-party cookie that can only be accessed by the domain on which the JavaScript is run.


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Follows statistics about site use.


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Stores information collected to be used for statistics.


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This cookie keeps track of the number of times a visitor has been to the site pertaining to the cookie, when their first visit was, and when their last visit occurred.


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To calculate how long a visit takes. __utmb takes a timestamp of the exact moment in time when a visitor enters a site.


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__utmc takes a timestamp of the exact moment in time when a visitor leaves a site.


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__utmz keeps track of where the visitor came from, what search engine was used, what link was clicked on, what keyword you used, and where they were in the world the website was accessed.


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The __utmv cookie gets set on your computer, so that Google Analytics knows how to classify that visitor.


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Doubleclick (Google)


Allows to distinguish each user.




Used to check if the user’s browser supports cookies.


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Used by Google AdSense for experimenting with advertisement effciency across websites using their services


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Targeting cookie to determine a profile of the visitor’s interests in order to display relevant and personalized Google advertising.



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ContentSquare is a solution that aggregates traffic and usage data to improve the user experience. The statistics produced are anonymous.


AB Tasty

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ABTasty is an ABtest solution.



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Bing is a search engine. Cookies used by Bing to determine what ads should be shown that may be relevant to the end user perusing the site.



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Flashtalking is an adserving solution. Cookies are used to follow the performance on the website.



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This cookie is set by Facebook and follow the performance on the website in order to create custom audiences for ad, measure conversion rates for that audience as activity on the Website and use this information to target people on Facebook with relevant ads.



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ATDMT is a tracking cookie served by Facebook subsidiary Atlas Solutions and used as a third-party cookie by several websites.



Facebook Pixel: A tracking code is installed on all pages of this Website to collect or receive information from the Websites and elsewhere on the internet and use that information to (a) create custom audiences for ad, (b) measure conversion rates for that audience as activity on the Website and (c) use this information to target people on Facebook with relevant ads. The information shared with Facebook will be used in accordance with Facebook’s Data Policy under Facebook’s responsibility. At any time, you can opt out of installing Facebook Pixel by visiting the YourAdChoices or the Facebook Advert Preferences Page.


ContentSquare is a solution that aggregates traffic and usage data to improve the user experience. The statistics produced are anonymous.

Managing your cookie preferences

You can easily disable and/or delete cookies from your computer, tablet or mobile phone by managing your browser settings.
We recommend that you do not disable cookies strictly necessary for the website to function (cookie described as “essential” in the “What cookies do we use?” table) because this would prevent you from ordering online and enjoying the services of the website.
In order to manage cookies to best suit your needs, please bear in mind the purpose of cookies when setting your browser.

Please find below instructions about managing and disabling cookies, depending on your browser:

Internet Explorer
Go to Tools menu, then Internet Options.
Click on Confidentiality, then click on Advanced.
In the Cookies window, select your preferences.

Google Chrome
Click the Chrome menu, the upper right button.
Select Settings then click on Show advanced settings.
In the Privacy section, click the Content settings button.
Select your preferred option(s) in the Cookies section.

Go to Tools then Options menu.
Click on the Privacy settings.
Select Use custom settings for history.
Select your preferred option(s) on the Accept cookies from sites section.

Click on Safari, then Preferences.
Click on the Privacy tab.
Go to Block cookies and select your preferred option(s).